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    Having understood many of the reasons why people accept Islam in this century and the way they differ relative to the environment, it is necessary to develop some methods of effectively dealing with giving da’wah to them.



1. The Role Model

 First, the factors shared by the Prophet’s time and the modern era should be looked at to determine what efforts are needed to make them most effective. The first method is the “role model” method. In the Middle East, those families having servants should be informed through the media, tapes and pamphlets about the importance of setting a good example for those who work for them. Too often cases of abuse of maids are reported in the local newspapers. Such adverse publicity will decrease the effectiveness of the family role in da’wah. On the other hand, in the Western context, Muslims have to develop a stronger outreach program for the communities to meet the Muslims. This can be achieved by regular open house days at the local mosque or Islamic center, during which non-Muslim neighbors are invited to visit and to share some “Eastern cuisine”. Free exotic food is always a good attraction for non-Muslims. Islamic weeks at universities in West have become some of the most vibrant means to reach the student body.

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